AURELIE SAIZ
Work experiences
Societe General Private Banking (Bank & Trust)
Marketing & Communication Advisor - Luxembourg
2013 May - 2014 April
Objective: promote the expertise of MarKet Solutions specialists toward wealthy clients worldwide, about structured products and derivative solutions within the SG Private Banking in 12 locations worldwide (Asia, Europe, United Arab Emirates, etc.)
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Creation of communication tools for SG Private Banking CRM: product sheets, one-pagers, newsletters, and update ppt presentations.
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Manage intranet documents and website updates.
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Manage conferences for our financial experts and support trading room teams through transverse projects.
LCA Consulting
Public Relations Director (Freelancer) - Los Angeles, USA
2012 September – December
Objective: To help manage the launch of Fresc [http://fre.sc – a new image sharing platform], into the US market during a four-month period.
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Creation of press kit: including copy writing of 3 press releases; created content and graphic design of the invitation ensuring brand consistency; sourced and maintained press-mailing lists.
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Organization of the launch conference in Santa Monica: including all logistics, e.g. catering, being in charge of photography, and assisting with lead generation activities.
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Management of post-event PR: Interviewed the company co-founders; audited and responded to community postings, and provided input to help ensure brand messaging that was reflected in the video content.
Objective: To help manage Calvin Klein and Karl Lagerfeld fragrances during a six-month period
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Assisted with the launch of ‘ck one shock’ for ‘her’ and for ‘him’:
- Assisting management during a two-month national event bus tour including: street marketing
(leaflets, body painting shows, sampling), Beauty Adviser training, bus parties, special
‘ck one shock’ launch event in Paris at Le 1515 with 500 people (Results: 16 cities visited,
2,000+ beauty advisers trained, 50+ blog articles, 200,000+ samples distributed). - Briefing design agencies about the development of campaign marketing and communication
tools: 4 flyers, 2 gift with purchase kits, 5 product datasheets, and POS-Advertising in
specialized perfume stores such as Sephora, Nocibé, and Marionnaud
- Assisting the Product Manager in the roll-out of the ‘CK One Shock’ advertising plan: this
included a 6-month national advertising campaign (TV, movies, magazines, print ad, radio, web) -
Organized and managed a national raffle in collaboration with the legal team: 2,500+ participants and 50 winners
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Performed market analysis: Provided monthly analysis and reports including recommendations: ck one shock top 10 for new launches during first 5 months. This resulted in a 3% in sale of Calvin Klein total fragrances.
COTY Prestige
Assistant Product Manager - Paris, France
2011 July - December
Languages
- French: native
- English: fluent
- Spanish: intermediate
Skills
Computer skills:
Office Pack (Word, Power Point, Excel), Photoshop, Cisionpoint, SAP
Social media:
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Twitter
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Facebook
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Pinterest
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Instagram
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Linkedin
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Wordpress
Personal Interests
Hobbies:
Reading, traveling, playing the piano, sports (tennis, jogging), photography, cooking.
Volunteering:
Member of the association “Children Of Asia” helping for children in India. Humanitarian mission in Pondicherry.
Download my resume & thesis
2010 - present
2010 - present
L’OREAL LUXE Travel Retail
Communications & Public Relations Assistant - Paris, France
2011 January - June
Objective: To manage the communication of all the luxury brands within the Travel Retail department
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Created press materials: wrote press releases for international in-flight magazines, pitched media interviews, collaborated with creative agencies, planned shooting photo, and elaborated media kits and gift bags
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Implemented social media strategy for Aqua for Life
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Coordinated a major international trade show – the Tax Free World Association symposium: logistic, creation of marketing tools, and collaboration with creative/design agencies
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Collaborated on the project of the conception of a beauty page for an in-flight magazine
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Put in charge of the internal communication: coordinated events, participated in the newsletter, organized brainstorming sessions
REFINERY
Assistant Manager - New York, USA
2009 January - March
Post Production Company - Assisted the Manager in daily tasks (phoning and planning clients appointment)
Education
San Diego State University - San Diego, USA
MA in Marketing & Communication
2012 January - June
Exchange program with Euromed Management
- Classes in: Principles of PR, Integrated Marketing & Communication, Advertising & Society,
- Member of Public Relations Student Society of America (PRSSA)
EUROMED Management Business School - Marseille, France
MA in Marketing & Communication
2009 September - 2012 December
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Classes: Marketing & Communications, Street Marketing, CRM, Project Management, Sustainable Development Management, Business Creation, Innovation & Creativity, New Internet Business Models
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Projects realized:
- Project manager of the official campus Sustainable Development Week
- Mission of Marketing strategy consulting for Auchan (a top 500 company per Fortune Magazine)
- 3rd prize of regional challenge for designing an advertising campaign for the Blood Donation Organism
COLUMBIA University - New York, USA
American Language Program Diploma
2008 September - December
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Classes of English Business, Law, and American Literature
University Of Economics - Montpellier, France
BA in Economics
2005 September - 2008 June
- Degree in economics
- University Diploma in Modern Languages (English and Spanish)
- University Diploma in Project Engineering (creation of surveys and data analysis)